iQ by Intel: Are Cars Turning Into the Ultimate Mobile Device?
Here at Pepper Gang, we cover a lot of trends in mobile technology. We’ve watched as mobile devices first got smaller, then got bigger as smart phones and tablets grew in size and definition. And we...
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Digital Media Marketing for Auto Dealers: How Dealerships Need to Reach...
If you own a car dealership, you probably see other business owners using digital media to reach new and existing customers. But have you considered that online marketing methods might be right for...
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Google: How Digital Drives Auto Shopping
In November of 2013 Google came out with the results of its research study on how automotive shoppers research their next auto purchase. We performed a similar survey. Read the Pepper Gang survey of...
View ArticleThe Future of Auto Marketing Could Be a Little Creepy | Adweek
The Future of Auto Marketing Could Be a Little Creepy | Adweek. In an article about the recent J.D. Power Automotive Marketing Roundtable, Adweek discussed how the future of automotive marketing could...
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Auto Dealership Marketing: 2014 Top Trends Dealerships Should Not Ignore
Marketing your business has always been ultimately about getting in front of as many of the right pairs of eyes as possible. These days, getting in front of more eyes means getting digital–in social...
View ArticleA Look Into the Future of Digital Marketing: Online Car Purchasing on the...
By Jennifer (@jen_peppergang) How many Americans would go online and purchase a $50,000 vehicle? Not many. While a majority of Americans begin the research process online, the completion of a car...
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Auto Shopper’s Decision Making Journey Explained
In this week’s Pepper Gang training, we went through the latest study Google did for automotive marketing. While we talk about the importance of customer’s buying journey a lot, we seldom take a close...
View ArticleAuto Dealer Digital Marketing Agency Releases Survey on Shopper Research...
CAMBRIDGE, MA (PRWEB) JANUARY 16, 2014 Boston auto dealer digital marketing agency, Pepper Gang, announced the results of their recent survey that studies consumer behavior in the process of...
View ArticleBoston Digital Marketing Agency Teaches Dealers How Car Shoppers Decide Where...
(PRWEB) FEBRUARY 04, 2014 Boston digital marketing agency, Pepper Gang, has built a series of online resources to help educate automotive dealerships on how best to reach a wider audience and bring in...
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[Recap Summer 2016] What’s Happening in the World of Marketing?
In the world of digital marketing the past couple of months have been quite busy. While Pokémon was making a comeback, Google introduced a new way to video chat and Youtube sent influencers to Rio....
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